Redline
Campaign
About the Project
A monochromatic campaign saturated in a single, electric red and built around the silhouette of the cyclist. Helmet, profile, and motion are reduced to bold blocks of colour and shadow, where sport meets fashion editorial. The result is fast, graphic, and unapologetically loud — one hue, pushed to its limit.
Service
Campaign
Concept Design
Year
2023
“One colour, total commitment. Helga made red the whole story, and it never once felt like too much.”
Avery Sinclair
Art Director, Redline Athletics
