Lucid Dreams
Concept Design
About the Project
The use of light, texture, and precise composition highlighted the craftsmanship of the material, bringing out the boldness of the geometric designs. Each shot was carefully curated to evoke a sense of sophistication and architectural beauty, transforming the handbags into works of art.
Service
Concept Design
Art Direction
Year
2022
The use of light, texture, and a calculated approach to composition allowed us to draw attention to the inherent craftsmanship of the material. This approach was designed to elevate the bold geometric patterns and structural elements, ensuring the bags were seen not just as fashion pieces but as design statements.
"Helga's vision transformed our handbags into more than just accessories—they became bold statements of art and design. The geometric patterns paired with her meticulous use of light brought the entire campaign to life."
Emma Larsen
Creative Director, Highline Studios
