Lucid Dreams
Concept Design
About the Project
An ethereal portrait series built on soft focus, pastel gradients, and diffused light. Faces emerge and dissolve into muted washes of colour, blurring the line between portrait and reverie. The project trades sharp detail for atmosphere — quiet, dreamlike, and weightless.
Service
Concept Design
Art Direction
Year
2022
Working with long exposures and gentle, wraparound light, the aim was to soften every edge until each image felt remembered rather than seen. The frames lean into haze and pastel, letting mood lead while detail recedes.
“Helga’s images feel like half-remembered dreams — soft, luminous, and impossible to look away from.”
Emma Larsen
Creative Director, Halcyon Studio
